Take your brand out for an adventure

Whether it’s a complete brand do-over, a website content refresher, newsletter creation, fundraising communications or social media posts that you need, we can work together to take your brand to next level.

But where I feel I can do the most good, to make the most impactful differences, is in anything that shows off Africa, our amazing continent – and its wonderful people and beautiful wildlife and landscapes. To promote and protect these is what I live for.

With a first-hand knowledge and understanding of tourism and conservation and their audiences, I am well-placed to help you discover just how incredible your brand can be.

I bring strategic and conceptual skills, heaps of creative ideas, and working experience in both travel and conservation – all on the foundations of a successful career in advertising and design.

My first love has always been writing. But a very close second comes wild places and their special inhabitants – and the joy that comes from seeing people connect with nature in a truly fulfilling and meaningful way.

I’ve spent 30 years creating and growing brands to be their best, most brilliant selves.

You want more leads, more sales, more retention.

Just more wow.

You’ve come to the right place.

How can I help?

  • Your brand strategy defines what you stand for; it’s in the promise you make, and the personality you put out there. It brings your competitive positioning to life, and helps position your brand as a certain “something” in the minds of your audience.

  • Content isn’t any good unless it’s alive and reaching the right audiences with a message that touches their hearts, makes them think, invites them to take action. Through careful research and strategy, the content I write for you will work its hardest to create change.

  • From making best first impressions to nurturing long-term relationships, from keeping current and on-trend to engaging with love or hard facts, these are the places where it can all happen.

  • Words, generally, can say it all. But in an age of short attention spans, images, graphics, videos and illustrations can act like magnets and attract and hold attention.